Newsroom & Brand Assets
Press Kit.
Everything you need to tell the Ankor story: logos, colors, typography, approved language, product screens and leadership photos.
- 8 logo files
- 10 app screens
- 8 headshots
- SVG + PNG
At a Glance
The product
Ankor
A faith-centered AI life companion that helps people see how they’re actually living and make intentional changes toward the life they want to live.
SEE · RENEW · TRANSFORM
- Company
- Today MattersAnkor by Today Matters
- Founder & CEO
- Paul “Gravy” GraeveFounder of The Data Group
- Philosophy
- See · Renew · TransformInspired by Romans 12:2
- Powered by
- alpha + Ankor AIA personal data warehouse and a private AI assistant
- Mission
- Redeem technologyHelp people become who God created them to be
- Status
- Founder’s PreviewEarly access now open
- Press contact
- hello@todaymatters.appInterviews, assets and questions
Logos & Identity
The Ankor logo.
Use the files as they are. Every version comes as a scalable SVG and a high-resolution transparent PNG.
Download all logos (.zip)
Usage Guidelines
Give it room. Keep it true.
Strong brands grow stronger through consistency. These rules are simple on purpose.
xxxx120 px · 1.25 inFull logoPLEASE DON’T
Color
Midnight, truth and gold.
A deep night sky, a clear light, and one warm accent. Tap any swatch to copy its hex value.
USE IN THESE PROPORTIONS
Gold is precious. Use it for the one thing you most want people to see.
NEUTRALS
VALUE COLORS
Each core value has its own color in the app. Use them for data and charts, never for the logo.
ACCESSIBLE PAIRINGS
Every pairing exceeds WCAG AAA for large text and AA for body text.
Typography
Timeless, then clear.
Two classic serifs carry the emotion. One clean sans carries the information. All three are free on Google Fonts.
Statements · Playfair Display
You can’t fix what you can’t see.
Big moments, pull quotes and italic emphasis. Regular & Italic.
Aa Bb Cc 0123
Headlines · Cormorant Garamond
See · Renew · Transform
Section headlines, names and warm supporting lines. Medium & Semibold.
Aa Bb Cc 0123
Body & interface · Inter
Ankor reveals how you actually spend your time.
Body copy, labels, buttons and data. Regular to Bold.
Aa Bb Cc 0123
HIERARCHY IN ACTION
SECTION LABEL · INTER 600 · +28% TRACKING
Imagine seeing your life clearly.
Not as you remember living it. But as you’re actually living it.
Ankor brings together the digital signals of everyday life to help people understand where their time and attention are actually going.
The ankor and alpha wordmarks are custom artwork. Always use the logo files, never type the names in a font.
Voice & Messaging
The truth, told with love.
We name what’s true, then point toward hope.
Real change is small, steady and possible.
Our faith shapes everything. We never force it.
Short words. Plain truths. No jargon.
We serve people. We never study them for profit.
We give information. You decide what happens next.
WORDS WE LOVE
truth · today · intentional · aligned · presence · clarity · steward · legacy · purpose · margin · renew · see
WORDS WE AVOID
productivity hack · optimize · hustle · grind · track you · surveillance · engagement · addictive · crush it
Approved Descriptions
Describe Ankor in our words.
Copy any length you need.
ONE SENTENCE
Ankor is a faith-centered AI life companion that helps people see how they’re actually living and make intentional changes toward the life they want to live.
SHORT DESCRIPTION
Ankor brings together the digital signals of everyday life to help people understand where their time and attention are actually going. It helps users reflect on what the data reveals, make small intentional adjustments, and see their progress over time.
FULL DESCRIPTION
Ankor by Today Matters is a faith-centered AI life companion that helps people see how they’re actually living and make intentional changes toward the life they want to live.
We have more technology, more information, and more data about our lives than any generation in history. Yet many of us have less clarity about how we’re actually living. Our calendars know where we planned to be. Our phones know where our attention went. Our watches know whether we exercised. The data already exists. The problem is that we can’t see the story it’s telling.
Ankor brings together the digital signals of everyday life to help people understand where their time and attention are actually going. Built around a simple framework (See, Renew, Transform), it helps people see the truth about how they are living, reflect and realign through small intentional choices, and watch those choices become meaningful change over time.
Today Matters was founded by Paul “Gravy” Graeve, who spent nearly two decades with The Data Group helping companies use data to see what’s true and make better decisions. Its mission is to redeem technology to help people live more intentionally. Today Matters is the company and platform. Ankor is the AI intelligence at the heart of the Today Matters experience.
Story Ideas
Five stories worth telling.
Angles for journalists, podcasters, creators, ministries and conference hosts.
- 01
Your Phone Knows More About How You Spend Your Life Than You Do.
Pitch this story → - 02
We’ve Used Data to Transform Businesses. Can We Use It to Transform Ourselves?
Pitch this story → - 03
Can AI Help Us Spend Less Time With Technology?
Pitch this story → - 04
The Christian Technology Company Trying to Redeem Technology.
Pitch this story → - 05
What If AI Didn’t Want More of Your Attention?
Pitch this story →
Product Screens
Show the real thing.
High-resolution screens from the Ankor app, ready for articles and slides.
Press Inquiries
Let’s tell the story together.
For interviews, speaking requests, assets, or anything this page doesn’t answer.
hello@todaymatters.app